III. Personal Information
What is Personal Information?
Personal information is information from and about you that may be able to personally identify you. We treat any information that may identify you as personal information. For example, your name and e-mail address are personal information.
What types of Personal Information do we collect?
We may collect and use the following personal information (hereinafter, collectively referred to as “Personal Information”):
Categories of Personal Information
Specific Types of Personal Information Collected
a real name, birth date, e-mail address, home address, shipping address, or Patient ID
Information that identifies, relates to, describes, or is capable of being associated with a particular individual
name, username or online identifier, physical characteristics or description, telephone number, credit card number, debit card number, or any other financial information, state ID number, driver’s license number, medical conditions, insurance policy number, family medical history, and medications currently taking or prescribed
Characteristics of protected classifications under California or federal law.
race, color, age, national origin, sex/sexual orientation, medical conditions, marital status, veteran/military status, or disability
photos, video, psychological characteristics, behavioral characteristics, and voice
Internet or other electronic network activity information
IP address, device mode, device ID, OS version, device language, operating system, browser type, browsing history, search history, and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement
physical location or movements, local time, and local time zone
Health Information
Some Personal Information we collect may constitute PHI under HIPAA. As set forth above, your Provider will provide you with a Notice of Privacy Practices describing their collection and use of your health information, not Talkiatry. We will only collect and use PHI for the purposes of providing the Services and we only collect the minimum amount necessary to fully perform and provide the Services on our Platform. We may combine your PHI with Personal Information that we have either obtained from you or through a third-party, such as your Provider, health insurer, employee benefits program, or other health care providers. PHI will only be used and disclosed as outlined in the Notice of Privacy Practices and as permitted by HIPAA and other applicable law.
How do we collect your Personal Information?
We collect most of this Personal Information directly from you. For example, when we speak to you by phone, text message, and e-mail. Additionally, we will collect information from you when you visit our Platform and fill out forms or purchase our Services.
We may also collect Personal Information in the following ways:
- From third-party apps you choose to connect your mobile device to, such as Apple Health or Google Fit.
- When you make payments through the Platform. We do not collect or store financial account information, though we may receive transaction identifiers and summary information that does not include credit card or bank account numbers.
- When You Contact Us. When you contact Talkiatry directly, such as when you contact our Customer Support team, we will receive the contents of your message or any attachments you may send to us, as well as any additional information you choose to provide.
We will also collect information automatically as you navigate through our Platform. We use the following technologies to automatically collect data:
- Cookies. We and our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Platform or Services through your computer or mobile device. A “cookie” is a small file or piece of data sent from a website and stored on the hard drive of your computer or mobile device. Some of the cookies we use are "session" cookies, meaning that they are automatically deleted from your hard drive after you close your browser at the end of your session. Session cookies are used to optimize performance of the Website and to limit the amount of redundant data that is downloaded during a single session. We also may use "persistent" cookies, which remain on your computer or device unless deleted by you (or by your browser settings). We may use persistent cookies for various purposes, such as statistical analysis of performance to ensure the ongoing quality of our Platform and/or the Services. We and third parties may use session and persistent cookies for analytics and advertising purposes, as described herein. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access or use certain parts of our Platform or the Services. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Platform.
- DoubleClick. We also may use DART cookies for ad serving through Google’s DoubleClick, which places a cookie on your computer when you are browsing the web and visit a site using DoubleClick advertising (including some Google AdSense advertisements). This cookie is used to serve ads specific to you and your interests (”interest based targeting”). The ads served will be targeted based on your previous browsing history (For example, if you have been viewing sites about visiting golf, you may see golf advertisements when viewing a non-related site, such as on a site about health care). You can opt-out of this ad serving on all sites using this advertising by visiting here.
- Everflow. Our Website uses Everflow, an advertising service from Everflow Technologies Inc., to collect data for marketing and advertisement purposes. To learn more about how Everflow uses your Personal Information, we encourage you to visit Everflow’s privacy policy at https://www.everflow.io/legal/privacy-policy.
- Freshpaint. We use Freshpaint, a data collection and aggregation service provided by Perfalytics, Inc., for marketing, advertising, and usage analytics purposes. To learn more about how Freshpaint uses your Personal Information, we encourage you to visit Freshpaint’s privacy policy at https://www.freshpaint.io/privacy-policy.
- Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of our Platform. Google Analytics uses cookies, to help our Platform analyze how users use our Website. You can find out more about how Google uses data when you visit our Platform by visiting “How Google uses data when you use our partners' sites or apps”, (located at www.google.com/policies/privacy/partners/). For more information, please visit Google and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html.
- Google Ads (AdWords). Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads. Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics. For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en.
- Meta Pixel. We use Meta Pixel, a web analytics and advertising service provided by Meta Inc. (“Meta”) on our Platform. With its help, we can keep track of what users do after they see or click on a Facebook or Instagram advertisement, keep track of users who access our Platform or advertisements from different devices, and better provide advertisements to our target audiences. The data from Meta Pixel is also saved and processed by Facebook. Facebook can connect this data with your Facebook or Instagram account and use it for its own and others advertising purposes, in accordance with Facebook’s Data Policy which can be found at https://www.facebook.com/about/privacy/. Please click here if you would like to withdraw your consent for use of your data with Meta Pixel https://www.facebook.com/settings/?tab=ads#_=_.
- Microsoft Bing Ads. Our Website uses Bing Ads technology to collect and store data that is used to track user activity on our Website. On our website a Bing UET tag is integrated. This service enables us to track user activity on our Website when it has reached our Website via advertisements from Bing Ads. If the page visitor reaches our website via such an ad, a cookie is set on their computer. This enables us to track, among other things, the length of time spent on our Website, which areas of the Website were accessed, and which advertisements have reached our Website. The collection of the data generated by the cookie and related to the use of our Website as well as the processing of this data can be prevented by deactivating the setting of cookies by visiting your browser setting. In addition, based on the user’s preferences Microsoft may be able to track usage behavior across multiple electronic devices through cross-device tracking, enabling it to display personalized advertising on or in Microsoft websites and apps. This behavior can be disabled by the site visitor at https://choice.microsoft.com/en-us/opt-out. For more information on Bing analytics services, visit the Bing Ads Web site. For more information about privacy at Microsoft and Bing, see the Microsoft Privacy Policy.
- Podsights. We use Podsights, an advertising service provided by Spotify Inc. (“Spotify”), on our Platform for marketing and advertising purposes. With its help we can keep track of what users do after they hear or interact with an advertisement in a podcast. For more information about how Spotify handles your Personal Information we encourage you to review Spotify’s privacy policy at https://www.spotify.com/us/legal/privacy-policy/.
- TikTok. We use the TikTok Pixel, an advertising service provided by TikTok Inc., on our Platform for marketing and advertising purposes. With its help we can keep track of what users do after they see or click on a TikTok advertisement and better provide advertisements to our target audiences. For more information about how TikTok handles your Personal Information we encourage you to review TikTok’s privacy policy at https://www.tiktok.com/legal/page/us/privacy-policy/en.
- tvScientific. We use tvScientific, a remarketing service provided by tvScientific, Inc., on our Platform. With its help, we can keep track of the behavior of users who interact with advertisements on connected TV platforms. For more information about how tvScientific uses your Personal Information, we encourage you to visit tvScientific’s privacy policy at https://www.tvscientific.com/services-policy.
- Twitter. We use Twitter Pixel, a service, provided by Twitter, Inc. for marketing and advertising purposes. To learn more about how Twitter uses your Personal Information, we encourage you to visit Twitter’s privacy policy at https://twitter.com/en/privacy.
- VWO. We use a third-party analytics provider called “VWO” from Wingify Software Pvt. Ltd. for certain types of usage analytics. To learn more about VWO and how VWO stores this data, please view VWO’s privacy policy here: https://vwo.com/privacy-policy/.
- Other third party tools. We use other third party tools that allow us to track the performance of our Platform. These tools provide us with information about errors, app and website performance, and other technical details we may use to improve our Platform and/or the Services. For more information related to these third-party analytics providers please review How do we collect your Personal Information?
How do we use your Personal Information?
We may use your Personal Information for the following purposes:
- Operate, maintain, supervise, administer, and enhance our Platform or the Services, including monitoring and analyzing the effectiveness of content on the Platform, aggregate site usage data, and other usage of the Platform and/or the Services such as assisting you in completing the registration process.
- Provide our Products and Services to you, in a custom and user-friendly way.
- Provide you with information, Products, or Services that you request from us or that may be of interest to you.
- Promote and market our Platform and/or the Services to you. For example, we may use your Personal Information, such as your e-mail address, to send you news and newsletters, special offers, and promotions, or to otherwise contact you about Products or information we think may interest you. We also may use the information that we learn about you to assist us in advertising our services on third party websites. You can opt-out of receiving these e-mails at any time as described below.
- To provide you notices or about your account.
- Contact you in response to a request.
- To notify you about changes to our Platform and/or the Services or any Products we offer or provide through them.
- Fulfill any other purpose for which you provide it.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- Anonymize and aggregate information for analytics and reporting.
- To respond to law enforcement requests, court orders, and subpoenas and to carry out our legal and contractual obligations.
- Authenticate use, detect fraudulent use, and otherwise maintain the security of our Platform and the safety of others.
- To administer surveys and questionnaires.
- To provide you information about goods and services that may be of interest to you, including through newsletters.
- Any other purpose with your consent.
How do we share your Personal Information?
We may share Personal Information with third parties in certain circumstances or for certain purposes, including:
- Our business purposes. We may share your Personal Information with our affiliates, vendors, service providers, and business partners, including our data hosting and data storage partners, analytics and advertising providers, technology services and support, and data security advisors. We may also share your Personal Information with professional advisors, such as auditors, law firms, and accounting firms.
- Your healthcare providers or family. With your consent, we may share your information, including information collected from your use of our Platform, with your health care providers and/or family members (e.g., immediate family or friends) that you designate to receive your information.
- Other health-focused mobile apps. With your consent, we may share your profile information and data collected from your connected devices with other health-focused mobile applications installed on your mobile device to help you track your health and wellness information. If you share your information with these apps, your Personal Information, including your health information, will be used in accordance with privacy policies for those separate apps, not this Privacy Policy.
- With your consent. We may share your Personal Information if you request or direct us to do so.
- Compliance with law. We may share your Personal Information to comply with applicable law or any obligations thereunder, including cooperation with law enforcement, judicial orders, and regulatory inquiries.
- Business Transfer. We may share your Personal Information to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of a bankruptcy, liquidation, or similar proceeding, in which Personal Information held by us about our users are among the assets transferred.
- To enforce our rights. We may share your Personal Information to enforce any applicable terms and conditions and Terms of Use, and to ensure the safety and security of our Services and our users.
- De-identified information. We may also disclose de-identified information, so that it cannot be reasonably used to identify any individual, with third parties for marketing, advertising, research, or similar purposes.
- To improve our Platform. We may use your Personal Information for internal testing, research, analysis, and product development, including to develop and improve our website/application, and to develop, improve, or demonstrate our products and services.
- To market our products and services. We may share your Personal Information with affiliates and third parties to market our products and services.
- To market third party products and services. We may share your Personal Information with affiliates and third parties to market their products or services to you if you have not opted out of these disclosures. For more information on opting out, see Your Choices about how we share your Personal Information.
- Third Party Analytics. We use Datadog, Freshpaint, Google Analytics, Mixpanel, Nocodelytics, and Sentry to understand and evaluate how visitors interact with our Platform and/or the Services. These tools help us improve our Platform and/or the Services, performance, and your experience. See How do we collect your Personal Information above.
Your choices about how we share your Personal Information.
This section of our Privacy Policy provides details and explains how to exercise your choices. We offer you choices on how you can opt out of our use of tracking technology, disclosure of your Personal Information for our advertising to you, and other targeted advertising. We do not control the collection and use of your information collected by third parties. These third parties may aggregate the information they collect with information from their other customers for their own purposes. You can opt out of third parties collecting your Personal Information for targeted advertising purposes in the United States by visiting the National Advertising Initiative's (NAI) opt-out page and the Digital Advertising Alliance's (DAA) opt-out page.
Each type of web browser provides ways to restrict and delete cookies. Browser manufacturers provide resources to help you with managing cookies. Please see below for more information.
For other browsers, please consult the documentation that your browser manufacturer provides.
If you do not wish to have your e-mail address used by Talkiatry to promote our own Products and Services, you can opt-out at any time by clicking the unsubscribe link at the bottom of any e-mail or other marketing communications you receive from us or logging onto your Account Preferences page. This opt out does not apply to information provided to Talkiatry as a result of a product purchase, or your use of our Platform and/or the Services. You may have other options with respect to marketing and communication preferences through our Platform.
If you provide your mobile phone number to Talkiatry, you may receive text messages including information about mental health, messages of encouragement, and other marketing communications. You can opt-out of receiving these text messages at any time by replying STOP to any message you receive. Message and data rates may apply.
You may also see certain ads on other websites because we participate in advertising networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track your online activities over time by collecting information through automated means, including through the use of cookies, web server logs, and web beacons. The networks use this information to show you advertisements that may be tailored to your individual interests.
How do I access and correct my Personal Information?
You may also Contact Us to review and change your Personal Information or to inform us of any changes or errors in any Personal Information we have about you to ensure that it is complete, accurate, and as current as possible or to delete your account. We cannot delete your personal information except by also deleting your account with us. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.