Talkiatry is seeking a results-driven Growth Marketing Manager to manage direct response marketing campaigns on Meta and TikTok focused on patient acquisition. Reporting into the Director of Paid Growth Marketing, you’ll collaborate with the Growth, Creative, and Data teams to develop and execute strategies to optimize and scale our paid social strategy to maximize ROI and contribute to Talkiatry’s overall growth.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Plan, execute, and optimize performance marketing campaigns across paid social channels, especially Meta (Facebook, Instagram) and TikTok.
- Manage budgets effectively to maximize ROI, allocating resources across channels and tactics based on results.
- Manage a data-driven creative strategy for these channels, working closely with Creative to rapidly develop and test new ads that are compelling and resonate with our target audience and drive action.
- Help drive the overall paid social strategy, making sure that we are always investing in the right channels and tactics and making optimization, scale, and media mix recommendations.
- Regularly analyze and present channel, campaign, and experiment performance to stakeholders, as well as develop actionable insights to identify opportunities for continuous improvement and to inform future strategies.
- Conduct A/B testing, audience segmentation, and other experimentation to refine targeting, landing page, and creative strategies.
- Stay informed about industry trends and emerging platforms to identify new opportunities for campaign expansion.
- Partner with the Data team to develop and implement tracking and reporting mechanisms that provide clear insights into campaign performance.
You have:
- Bachelors degree or relevant experience.
- 3+ years of experience in performance marketing, with experience directly managing paid campaigns on Meta (required) and TikTok (preferred).
- Personally managed $500k+ monthly budgets hands-on-keyboard across paid social channels.
- Strong understanding of digital marketing metrics, tracking, and attribution.
- Experience with A/B testing, audience segmentation, and other optimization techniques.
- Ability to develop a high level of proficiency in SQL (SQL experience a plus!).
- Proficiency using BI tools (e.g. Omni, Looker, Tableau) to inform strategic decisions.
- Nice to have: Experience in growth marketing for B2C health tech or B2C subscription/SaaS businesses
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental healthcare.
- Collaborative environment: be part of building something from the ground up at a fast-paced startup.
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands.
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first.
Compensation range for this position is $115,000 to $140,000, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
