We are seeking an experienced and detail-oriented Marketing Operations Manager with a strong focus on lifecycle marketing to join the team at Talkiatry. In this role, you will lead the operational strategy behind our marketing programs—ensuring the right message reaches the right patient at the right time, across every stage of their journey.
You’ll manage and optimize the marketing tech stack that powers our lifecycle initiatives, including automation platforms, CRM integrations, and data tracking systems. You’ll be responsible for maintaining clean, reliable data flows, optimizing the enablement process, and partnering closely with Lifecycle Marketing to support segmentation, personalization, and multi-channel campaigns.
In addition, you'll play a key role in running A/B tests and performance experiments that improve conversion, engagement, and retention—helping to refine the end-to-end patient experience. This role will collaborate cross-functionally across the business to ensure our marketing initiatives are efficient, scalable, and aligned with broader business goals.
As the Marketing Operations Manager, you’ll be instrumental in turning data into action, optimizing every lifecycle touchpoint, and helping more patients access the care they need.
About Talkiatry:
Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment.
60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
You will:
- Own and optimize the marketing automation infrastructure to support marketing initiatives across email, SMS, in-app, and other channels.
- Collaborate with internal teams to ideate, build and launch nurture and engagement campaigns.
- Manage timelines, resources, and stakeholder communications throughout the enablement process.
- Manage CRM and potential patient data flows to ensure accurate audience segmentation, campaign triggers, and personalization logic.
- Run A/B tests and performance experiments to improve key lifecycle metrics such as activation, engagement, and patient retention.
- Document operational processes, campaign workflows, and platform configurations to ensure scalability and cross-team alignment.
- Assist in the development and execution of marketing strategies, including new channel development and user journey optimization.
You have:
- Bachelors degree in Marketing, Business, or a relevant experience
- 3-5 years of experience in marketing/campaign operations or related roles
- Proficiency with Iterable, Marketo, Pardot or similar tools
- Proven ability to work cross functionally with both business and technical stakeholders, while communicating insights effectively.
- Strong understanding of digital marketing and strategies
- Strong ability to problem solve with an eye for detail
- Ability to manage time effectively, prioritize tasks, and meet deadlines in a fast-paced environment
- Passionate about improving the digital experience for patients.
Why Talkiatry:
- Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
- Collaborative environment: be part of building something from the ground up at a fast-paced startup
- Flexible location: work where you want to, either remotely across the U.S. or from our HQ in NYC
- Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
- Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
- It all comes back to care: we’re a mental health company, and we put our team’s well-being first
Compensation range for this position is $90,000 - $100,000, depending on experience; actual compensation will be dependent upon the specific role, location, as well as the individual’s qualifications, experience, skills and certifications.
Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work.
At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us.
We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
